Augmentext: In a Nutshell

What is Augmentext?

Augmentext is a content creation service. The method is based upon a vertical file of curated content. With the severe cutbacks in libraries, online queries are now the primary way of getting a “view” of a topic. Augmentext provides an online user, a researcher, or a business professional with a “view” of an important topic such as SharePoint semantics, text mining, or Internet investment information. Each day, Monday through Friday, new curated content is added to the vertical file. You can search for our information via Bing or Google, or you can navigate to the public Web page for an information service and use its search box.

Who can use Augmentext information?

Anyone looking for information on one of the subject areas we cover. We are focusing on a person conducting research for business or academic purposes. We are not aiming at consumers, but some consumers may find our information useful.

What are the topics Augmentext covers?

We are now covering SharePoint search, enterprise and Web search, Internet investment opportunities, data fusion and data mining, and in the near future prepaid credit cards and patent information from a business standpoint. We will be adding other subject areas in the coming months. You can find a list of our information services (vertical files) at this link.

What’s the content?

We are using what is called open sources. These are substantive articles available without charge on the Internet. Occasionally we will consult commercial databases and present information from articles and books which are not available without charge. We also conduct interviews with thought leaders. You can see a list of interviews conducted with experts in search at retrieval at this link.

Do you sell advertising and sponsorships?

We use Google AdSense advertisements, and we sell ads to individual companies; for example, recent advertisers have been Lucid Imagination, the Text Analytics Summit, Quasar Capital Advisors, and Pandia.com, among others. Some articles are sponsored, and these are marked with the sponsors name. For an example, see “SharePoint Records Governance and System Recovery”, which is sponsored by the Danish company, SurfRay. The sponsorship information is clearly displayed under the signature block.

What does Augmentext do if you create a vertical file for me?

Augmentext allows a client to work with the Augmentext team to shape the editorial policy for content selection. In addition, with Augmentext a sponsor’s products and services are reported on in a timely manner and inserted into the context of relevant articles created for the vertical file.

The result of this coverage and integration is an “augmentation” of a client’s existing marketing and communication activities. There are three important benefits to the Augmentext approach:

First, the information is disseminated on a daily basis, and a client’s staff does not write or create the material. This eliminates the heavy load of “wait time” which most organizations face when trying to get information before the public.

Second, the information is integrated into a consistent stream of information. There are no one shots in an Augmentext vertical file. The information is part of a semantic space or “topic area.” We have heard that information presented in an Augmentext stream is easy to find in the newer predictive type of information retrieval systems and by certain key word systems.

Third, the Augmentext system is based on a method developed over a period years. Today’s Augmentext system combines features of commercial database publishing, traditional library methods, and various Internet dissemination methods, including Twitter and other social media.

Augmentext can help your organization, its products, its services, and its people be found.

What does Augmentext not do?

Augmentext does not:

• Replace your existing marketing programs
• Generate Web site traffic to a specific url
• Deliver findability overnight.

Most important, Augmentext is not search engine optimization, a trick, or a short cut to content creation. The Augmentext system and method relies upon professionals with library science training, professional researchers, and savvy system professionals to identify content for the vertical file, perform professional indexing, and disseminating the content in a reliable, tightly scheduled manner. We have developed Overflight, a system that helps editors to identify potential articles for each vertical file. You can explore the Overflight service built for Beyond Search, our vertical file for search and content processing.

How can I learn more?

You can get more information by writing us at augmentext@yahoo.com.

How much does Augmentext cost?

Because we are producing a vertical file with baseline content and then updating that vertical file on a daily basis, the costs are based on the client’s specific requirements. In general, prices begin at several thousand dollars and can be higher, depending on what the Augmentext team must research, create, and support on a daily basis.

Stephen E Arnold, developer of Augmentext